blog

Why Do You Need A Website

By: Ramon Catanjal | Date: July 15, 2017

These days, having a website maybe as easy as creating an FB page and yet not all have it. WYSIWYG platforms like Wix, Weebly or Blogger provides a better way to start. But what exactly are business owners missing if they don’t have one. Lets find out.

Why Do You Need A Website?

  1. Online brochure. Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.
  2. More customers. More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie. 
  3. Business value. Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.
  4. Influence. By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.
  5. Time to show off. By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.
  6. Helps with business goals. That’s right! When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.
  7. 24 hours per day. Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.
  8. Communication with customers. By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.
  9. Marketing. The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.
  10. Customer support. You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ on your website. I can think of about 5 companies off the top of my head that streamline your customer service straight from your website.
  11. [email protected]. I know there are other ways to do this, but by having a website you can have your own email [email protected] It is more professional and easier to remember. I know you love your [email protected] , but it doesn’t really resonate with customers.
  12. Press release. I know that sounds a bit far out, but it is true. You can run really cheap press releases online about your business, but to do it you will require a website. In fact, I have had clients who were absolute nobodies get one million views on YouTube because of online press releases.
  13. Stick it to the man. The best answer to “Why do I need a website?” would be that you can stick it to the man. It is the easiest way to quit your job and earn a living.
  14. Any topic or hobby will do. Do you love sports? How about ballet, alternative dance, photography, holidays, Kit-Kats, cars, skateboards, science or animals? Well, then you have a business idea just waiting to happen. The internet has room for an unlimited number of niche blogs that can attract traffic and revenue. Just pick something you love and start writing about it.
  15. Connect with fellow webmasters. On a little side note, if you own a website you get to call yourself a ‘web master’. Pretty cool! But reason #16 for ‘why I need a website’ is that you can easily make new business and personal connections with other website owners. This can lead to extra streams of income for you!
  16. Gives you a voice. Have you ever been in an argument with someone and said “Well, I have written an article about that on my website, and actually, that isn’t the case.” It feels great! For some reason people don’t want to argue with you if you’ve written about something on your website. It also gives you a place where you can voice your opinion without judgment. If someone leaves you a comment you don’t like you can just drag it over to the spam folder.
  17. Do business your own way. You don’t need permission from your boss or company lawyer. Ash Ambridge drops the ‘F-Bomb’ all the time because she can, and no else is asking her to stop. Now she has a world class business with thousands of customers.
  18. Beat the big boys. Have you ever wanted to get into business, but don’t know how to compete with all the big names out there? By creating an incredibly beautiful website with a solid strategy behind it you can smash the big guys to pieces. You have no chance of building bigger skyscrapers, but your website can break down the perceived wall between you and them.
  19. Instant credibility. Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals (couldn’t resist that phrase).
  20. Helps you find new job. I bet you didn’t see this one coming. I have been harping on about how a website can help your business, but it can help you personally too. Not only can a website host your resume or CV, but by owning and managing your website you have demonstrated tons of hard and soft skills. Having worked in HR once upon a time, I know it is valuable.

So… why do I need a website?

Can you think of a couple of reasons why you shouldn’t? It wouldn’t be a balanced argument if you don’t.

Category: Digital Platforms, Digital Marketing

How to optimize your sales funnel

  • Discover the areas where visitors spend time on your website
  • How to know if your website is not getting enough traffic
  • The 5 point checklist to diagnose a failing website.
  • Your email address is secure. We will never send you spam. You may unsubscribe anytime.

SUBSCRIBE

Email Newsletter

Enter your name and email address below to join 1000+ subscribers in receiving news and updates!

[ninja_form id=5]

  • Your email address is secure. We will never send you spam. You may unsubscribe anytime.

ABOUT ME

Hello my name is Ramon Catanjal. I am a digital marketing consultant. I write about business development, web design, digital marketing and technical training. Subscribe and follow me in social media.

Make it happen

Tell us about your business goal. Let us see how we can best help you succeed in the digital space.

Contact US

B16, L39, Dollar St. VC 1 Subdivision Muntinlupa City 1773, Philippines