OZ Tax PTY. LTD. Australia
OZ Tax PTY. LTD. is an outsource accounting firm in Australia that specializes in accounting and bookkeeping for construction, engineering and architectural firms. They have been in the business for the last 20 years and they want to give their website a new face with the objective to sell their services online.
After initially redesigning their website in Webflow, we found out that Webflow may not be the right platform to carry on their long term goals. So again we custom build the site from ground up in WordPress.
By applying inbound strategies and optimizing pages for search engines our goal is to attract more visitors to the site. For this we have carefully designed the topics for the blogs.
The blog topics are designed for the 3 stages of their buyers journey.
On AWARENESS stage:
- What are the benefits of outsource bookkeeping services?
- What you need to know before you outsource your bookkeeping?
- Home based mothers work life boundaries for outsourced bookkeeping services.
On CONSIDERATION stage:
- Bookkeeping options for small business owners and entrepreneurs.
- What motivates clients to seek outsourced bookkeeping services?
On DECISION stage:
- How much does it cost to outsource accounting and bookkeeping services | Oz Tax PTY. LTD.
The lead magnet would be something very much related on the problem their buyers have which is how to simplify accounting and bookkeeping for the construction, engineering and architecture industry.
We will use a squeeze page with a download link to a lead magnet. The submit button will be redirected to a thank you page to offer a 14-day FREE trial of their services.
After the blog, the next step is to setup the drip email campaign for lead nurturing. We will also use ad retargeting to inject scripts on users browsers to reinforce the message.
Sales Funnel Design
The sales funnel is an ongoing process. We are constantly refining the approach to simplify it for smooth user experience. Stay tuned…
Digital Pinoy is an online community design to educate and update Filipinos on digital lifestyle. The target audience are individuals ages 18-35, preferable working with decent income and some level of internet savvy.
Website will be design from ground up using WordPress.
Content are still being curated at the moment.
There will be tons of lead magnets for site visitors. Its all about value, value value.
Sales Funnel Design
We are working on the sales funnel. We are constantly refining the approach to simplify it for smooth user experience. Stay tuned…
" Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it. it "
David Meerman Scott
Author, New Rules Of Marketing